Conversations about long-term care are often uncomfortable—but they are increasingly essential.
As people live longer, the chances of needing assistance with daily living activities rise significantly. Without proper planning, the cost of that care can place a heavy financial and emotional burden on individuals and their families.
Incorporating long-term care insurance into retirement planning isn't just about protecting assets—it's about preserving independence, dignity, and peace of mind. It provides a financial safety net that allows clients to maintain control over how and where they receive care, rather than leaving those critical decisions to chance or family members under stress.
By proactively addressing long-term care needs, financial professionals can help clients prepare for the realities of aging with greater confidence. These conversations may be difficult, but they are a vital step toward a secure and well-planned retirement.
Do your clients know that neither their health insurance nor Medicare will pay for extended long-term care services?
Life Happens has put together some answers to common questions about long-term care insurance to help your clients figure out if it’s right for them.
Share the Life Happens Long Term Care Insurance 101 resources with your prospective clients!
Prepare for Long-term Care Awareness Month with resources from Nationwide
Nationwide has prepared this Resource Guide for you to begin planning for client outreach to start LTC conversations, featuring:
Nationwide is here to help as your trusted LTC partner. Our industry-leading CareMatters® LTC solutions1 were designed to support an array of your clients’ situations and needs.
No Such Thing as "Self-Insuring"
Self-funding a long-term care event exposes you to significant financial, emotional, and family risks. LTC insurance offers protection, efficiency, and peace of mind, allowing you to preserve your assets, legacy, and family relationships.
Read the article.
Help Clients Plan Today, to Protect Tomorrow
Share this brand new flyer, which highlights the many ways planning now with our LTC may actually help them save money when they do need care. View the National Flyer. View the Flyer for AZ, DE, FL, HI, IN, MT, ND & SD.
View this national study that explores how proactive long-term care planning impacts not just the individual — but their family, caregiving experience and generational financial outcomes.
A New Era in Longevity Planning - Introducing the Longevity Preparedness Index
This first-of-its-kind framework offers a powerful lens into how Americans are preparing for longer, healthier, better lives — not just financially and physically, but across the full spectrum of longevity: care, housing, social connection and more.
This is more than a report. It’s a call to action. Dive into the findings and use them to spark deeper, more meaningful conversations with your clients.
Long-Term Care Awareness Month Launch Center
You deserve a robust plan with actionable concepts and tactics to help bring Long Term Care into focus with your clients. And they are here to deliver. From live learning to ready-to-share campaigns, use these resources to help guide you through each step of the LTC conversation.
Long-Term Care Insights for Leading Tomorrow
Visit this site for the latest insights on the Long Term Care market and caregiver resources; including a highlight video from the Long Term Care Summit and the latest podcasts on caregiving.
It's Long Term Care Awareness Month!
Get ready to uncover one of the most overlooked parts of retirement planning: healthcare. Leverage these resources to educate and engage customers.
Watch the event.
Access the site.
